Brainstation

This campaign was part of my final project in the Digital Marketing course at BrainStation.  From the beginning of the semester, my group and I were assigned Saje Wellness, a Canadian essential oils company, for us to develop a digital marketing plan.

The project only called for points on how they could improve their website, email marketing, and social media posts, but I also created a sample of an email campaign for them to use. I was not provided with brand guidelines and instead used visual cues from their website and social media.

At the time the project was made, Saje Wellness did not have a confirmation email for customers. I created a simple version as well as a sample email highlighting their beautiful products and features that fit that season. I also included buttons at the bottom of the email to increase click-through rates to their website.