Samsung

To celebrate the launch of their highly anticipated Galaxy S7 and S7 Edge, Samsung held parties with Sprint in Los Angeles, Chicago, Atlanta, and New York. Dealers were invited to experience the product, learn all the features, and even try on the Samsung Gear VR.

This was a fun project to do since I also worked on the launches for the Galaxy S6 and S6 Edge, the year prior. Unfortunately, due to confidentiality reasons, I could not receive the product photography until the GS7&S7E were unveiled. This meant I had extremely tight deadlines to work with. We had less than a week to design, print, and ship all the event collateral to the different cities across the USA. The event was a success, the clients at Samsung were ecstatic, and the attendees loved using the photo booth props made to look like Samsung’s emojis.