Toronto Realty Blog

A prominent blog with an average of 27k visitors monthly for all things Toronto Real Estate. I led the logo refresh and website redesign. From analyzing Google Analytics, we were able to simplify the navigation from 8 options to 6 and removed many features that were left unused. I added more prominent CTAs to promote Pick5, the weekly show that compares 5 related Toronto properties. I also redesigned the Pick5 icon and edited the introduction the teaser video. I designed the site on Figma and liaised with an agency for WordPress development. The site launched in October 2023.